INTRODUCTION
Welcome to my Portfolio! I'm Christel Branchereau, a devoted UX/UI designer passionate about turning user challenges into seamless experiences at scale.
In October 2021, I pivoted my career by enrolling in an International Master's in Marketing at EADA (Barcelona), delving into consumer behavior and Marketing management. With a background in shaping effective creative strategies for digital advertising clients at Criteo, I am now actively pursuing my next challenge, preferably in UX/UI.
Intrigued by my profile? Explore my CV for more insights!
01 SKILLS
FIGMA | XD
95%
PHOTOSHOP
95%
ILLUSTRATOR
90%
AFTER EFFECTS
85%
HTML & CSS
80%
SHARPSPRING
85%
SPARK AR
65%
SPSS
65%
02 PORTFOLIO
03 Experience
( 2025 - PRESENT )
ADIKTEEV - PARIS
CREATIVE
TEAM LEAD
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Lead and mentor a team of designers, ensuring the delivery of high-performing mobile creatives for retargeting campaigns across multiple app verticals.
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Define and drive creative strategy in alignment with performance goals, collaborating with account managers and clients across different verticals.
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Analyze creative performance data to optimize engagement and ROAS, while testing new formats and staying ahead of industry trends.
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Present creative insights and recommendations in client meetings, contributing to upsell opportunities and client satisfaction.
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Develop and enforce creative guidelines, workflows, and best practices to ensure quality, consistency, and scalability.
( 2022 - 2023 )
CRITEO - BARCELONA
CREATIVE CONSULTANT
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Partnered with clients across the EMEA region to shape creative strategies aligned with their digital marketing objectives, contributing to both performance and brand consistency.
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Played a key role in client meetings by presenting Criteo’s creative solutions and tailored campaign concepts, helping secure major wins—including a €500K+ prospect.
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Translated customer data, market trends, and vertical insights into actionable creative recommendations, fueling optimization and campaign growth.
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Built strategic audience personas—primarily Movers and Gamers—based on analytics and research, enhancing targeting and relevance.
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Delivered high-impact, on-brand creatives and continuously identified improvements to maximize campaign performance and ROI.
( 2021 - 2021 )
PIVOTT - VILVOORDE
HEAD OF DESIGN
& CREATIVE
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Led a team of two designers and a team of three creatives to develop graphic and production materials.
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Planning and task delegation while providing guidance in design projects. Implementation of weekly follow meetings to share progress and improvements
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Leading the “Culture Squad”. The objective was to ensure the happiness of the agency by planning various activities.
( 2020 - 2021 )
PIVOTT - VILVOORDE
HEAD OF DESIGN
& MARKETING AUTOMATION
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Designed numerous marketing campaigns for Social Media, websites, emails,...
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Responsible for daily design work for various types of clients (ALDI, Proximus, Pizza Hut, Connections, ING, Santa Maria, Sony Pictures, La Redoute, etc.)
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Setting up & taking care of the Marketing Automation using Sharpspring in the aim of boosting the brand awareness.
( 2018 - 2020 )
PIVOTT - VILVOORDE
GRAPHIC DESIGNER
& JUNIOR FRONT-END DEVELOPER
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Designed numerous social media content, banners, Instagram filters & emails.
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Implemented numerous emails into CRMs.
( 2015 - 2018 )
ONLINE HEROES - ANTWERPEN
WEB DESIGNER
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Designed over 5000 Newsletters & web content and newsletters for leading European fashion & luxury brands in the aim of driving e-commerce and boosting their visibility.
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Reporting directly to our C.E.O.
CONTACT
Please contact me for any of your request, or new challenge. Looking forward to discussing with you!
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